Leica Rumors somehow managed to get the first picture of Leica’s all-new compact digital, the V-Lux 20. The camera is in essence a Panasonic TZ10/ZS7, and thus continues Leica’s tradition of re-badging Panasonic compacts. The specs are the same as for the Panasonic model (key features: 12x zoom, 12MP, 720p HD video and GPS), but you can expect Leica to have tweaked the firmware slightly to give the outcoming pictures a ‘Leica look’, as was done with earlier models. Also – doesn’t it look just gorgeous?

The new Leica V-Lux 20 | Image courtesy of Leica Rumors

UPDATE: Leica Rumors got more spex on and more pix of the new V-Lux 20. Also, what you get for the price premium is Photoshop Elements 8 – and of course Leica’s extraordinary customer service!